By: Claire Auxilio
The Theresian Communicators'
Organization Executive Committee (TCO Execomm) introduced its client for the
first ever Adfest last December 11 at the Lourdes Reynes
Quisumbing Hall (LRQ).
Japengo Japanese Restaurant, a
homegrown Cebuano brand launched its first branch at Parkmall, Cebu in 2009.
The business expanded with 2 more branches in the same year after gaining
positive response from the Cebuano market.
Ludanielle Noel “Dan” Legarde,
proprietor of Japengo gave a background of his business and requirements for
the advertisements. He also shared the reason why he decided to be the first
client of Adfest. "I partnered with TCO because I see so much potential in
this group. I believe that their final outputs will help promote my
brand." explained Legarde.
Adfest is a TCO film festival
where the Execomm randomly groups its members into production teams. Each team is
to create a one-minute advertisement for its client. Entries are viewed and
judged on the first week of February. Winners and awards will be announced
during the Communicators' Night which happens annually on the third week of
February.
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